Inauthenticity In Social Media, An Alternate Approach To Selling, And Clarifying My Goals As A New Blogger
Generic (Oversimplified) Marketing Formula
Focusing on growth is the goal of marketing and social media serves as a means to an end and that end is profit. At least to most companies, more followers = more potential customers = more profit.
Mathematically, this makes sense. After all, the more followers you gain as a result of social media marketing efforts, the more potential customers you have, and the higher the chances will be for them to pay for your services and/or products.
As A Struggling Teen Novelist
However, for me, as an individual, I’ve been struggling for years to gain followers authentically and keep them engaged with my content.
When I was 19, I wrote my first novel under a pen name and made a Twitter account solely for gaining potential customers and Instagram wasn’t really huge back then.
I didn’t know any better. I looked at the fanbases of my most favorite authors who wrote the same genre of books and followed a bunch of random people, in hopes that they’d follow me back.
